Sherkaan entered the New Haven market with a bold vision: to redefine what an Indian restaurant could be in a college-town setting, blending vibrant Indian street food with a modern, design-forward dining experience. Their challenge was translating that identity into a brand presence that felt as energetic and culturally grounded as the space itself. In partnership with branding agency Box 8 Creative — who developed Sherkaan’s visual identity — Ex Waitress supports the restaurant through full-stack creative and marketing services: strategy, creative direction, content production, social media management, copywriting, campaign development, email marketing, paid social, and influencer collaborations. This work continues to expand Sherkaan’s reach, strengthen its brand voice, and position it as one of New Haven’s most distinctive dining experiences.