roli
Marketing strategy
Social media management
Email marketing
Copywriting
Influencer marketing
Content creation
ROLi is a Modern European restaurant and bar in New Haven’s Wooster Square neighborhood, blending a chef-driven, scratch-made menu with a warm, bohemian–meets–vintage European aesthetic. With a 65-seat layout, horseshoe bar, chef’s counter, and seasonal cocktail program, the concept aims to be both a neighborhood favorite and a special-occasion destination. Ex Waitress was brought on to articulate the restaurant’s story, shape its brand positioning, and build a social and content strategy that reflects the intention and craft behind chef Roland Olah’s cooking.
Our work included strategy, creative direction, photography and video, social media management, copywriting, campaign development, email marketing, and collaborations with local Connecticut tastemakers throughout ROLi’s launch period. We developed press and launch communications rooted in the owners’ personal histories and culinary philosophy, created early visual assets that highlight the open kitchen and seasonal menu, and established a tone that feels elevated, warm, and distinctly European. This foundation helped introduce ROLi to New Haven with clarity and resonance as it entered the market.
