l’orcio
L’Orcio is a long-established Italian restaurant in New Haven, known for its historic setting, handmade pastas, and warm, old-world hospitality. When they partnered with Ex Waitress, the goal was to modernize their digital presence while preserving the authenticity and intimacy that make the restaurant special. We support L’Orcio through monthly content strategy, creative direction, social media management, photography, video, and email marketing — helping translate the restaurant’s classic Italian sensibility into a digital identity that feels refined, inviting, and true to its roots.
Campaign Development
Art Direction
Videography
Copywriting
Graphic Design
Our work highlights the textures and traditions that define L’Orcio: seasonal dishes, handmade pastas, signature cocktails, and the charm of dining in a restored historic home. Through consistent visual direction, short-form videos, menu storytelling, and community-focused campaigns, we’ve helped the restaurant reach new audiences while deepening connections with long-time guests. Paired with ongoing email marketing and paid social support, this approach gives L’Orcio a cohesive, elevated presence that reflects the care and craft behind every dish.
Photography
