Honeyplate, formerly Edibolic Kitchen, has grown from a performance-focused meal prep service into a brand built around connection, comfort, and well-prepared meals that support real life. Their challenge was communicating that evolution — reaching new Connecticut households while keeping long-time customers feeling seen and cared for. Ex Waitress supports Honeyplate through monthly content strategy, creative direction, social media management, photography, video, email marketing, and copywriting. Our work helps bring warmth and clarity to their message, highlighting the ease, quality, and thoughtfulness that define the Honeyplate experience.