CitySeed is a cornerstone of Connecticut’s food landscape, supporting farmers markets, community food programs, and the entrepreneurs rising through their Incubates program. As the organization prepared for a major expansion and the opening of their new headquarters, they needed a way to tell their story with more clarity, depth, and heart. Ex Waitress partnered with Box 8 Creative to build that foundation. Box 8 focused on the visual design direction and brand refresh, while Ex Waitress led the storytelling — producing two flagship videos, filming and editing two photoshoots, and developing the messaging and narrative structure that communicates CitySeed’s mission in a warm, accessible way.