Capital Spirits is a modern wine and spirits retailer with locations in Hartford and Monroe, offering a curated selection of niche wine imports, small-batch spirits, and expert recommendations that feel a step above the typical liquor-store experience. Their challenge was building a digital presence that matched the warmth, style, and hospitality of their in-person shops. Ex Waitress partnered with them to shape that presence through social media management, creative direction, content creation, photography, video, paid social, influencer outreach, text campaigns, and event promotion — creating a cohesive voice and visual identity that reflected their elevated, community-focused approach.