bobbi’s
Opening a Detroit-style pizza shop in New Haven — a city with one of the most loyal and protective pizza cultures in the country — was a bold move that sparked immediate curiosity and strong reactions. With a brand identity created by Box 8 Creative, Bobbi’s needed marketing that could translate that visual world into a living, breathing presence: something confident, playful, and clear about what makes “Detroit-ish” pizza exciting in an apizza town. Ex Waitress was brought in to shape that launch through social strategy, content creation, on-site photography and video, campaign development, and influencer outreach. Our work focuses on expressing Bobbi’s perspective in a way that feels fresh, local, and true to the concept, helping them cut through noise and reach the right audiences quickly.
Campaign Development
Art Direction
Videography
Copywriting
Graphic Design
We’ve built a strong visual and editorial direction that highlights Bobbi’s crispy-edged square pies, creative toppings, and fast-casual energy without forcing comparisons to apizza — letting the food and personality speak for themselves. Through monthly content calendars, consistent high-quality shoots, community-driven storytelling, collaborations with Connecticut food influencers, and ongoing campaign support, we’ve helped Bobbi’s establish a recognizable voice and sustained momentum on social. The result is a presence that feels rooted in New Haven’s dining culture while proudly offering something different — positioning Bobbi’s as a standout, conversation-driving addition to the city’s food scene.
Photography
